[{"data":1,"prerenderedAt":335},["ShallowReactive",2],{"\u002F2013-10-18-%E8%AF%BB%E6%9F%90%E6%97%A5%E6%9C%AC%E5%B8%82%E5%9C%BAseo%E6%8A%A5%E5%91%8A%E8%AE%B0%E5%BD%95":3},{"id":4,"title":5,"body":6,"date":312,"description":12,"extension":313,"meta":314,"navigation":317,"path":329,"seo":330,"stem":331,"tags":332,"__hash__":334},"blogs\u002F_legacy\u002F2013\u002F2013-10-18-%e8%af%bb%e6%9f%90%e6%97%a5%e6%9c%ac%e5%b8%82%e5%9c%baseo%e6%8a%a5%e5%91%8a%e8%ae%b0%e5%bd%95.md","读某日本市场SEO报告记录",{"type":7,"value":8,"toc":294},"minimark",[9,13,28,31,34,37,40,43,48,53,56,59,62,66,69,72,75,79,82,85,88,92,95,117,121,125,128,131,134,137,140,143,146,150,153,156,163,166,169,172,175,178,181,185,188,191,194,197,200,203,206,209,213,220,223,226,229,232,235,242,245,247,250,252,254,260,263,266,269,272,275,279,291],[10,11,12],"p",{},"最近对日本的IM市场稍微起了点兴趣，近来受到不少教诲，知道要做自己擅长的事情，而不是胡子眉毛一把抓。所以思来想去就决定自己好好的研究一下日本的IM市场，因为日语这个天然屏障竖在那里多少还是能减缓IMer的脚步的。",[10,14,15,16,22,23,27],{},"报告原文：",[17,18,19],"a",{"href":19,"rel":20},"http:\u002F\u002Fwww.slideshare.net\u002Fginzametrics\u002Fseo-in-japan-the-definitive-guide-to-seo-and-inbound-marketing-webinar",[21],"nofollow"," ",[24,25,26],"span",{},"可能需要备梯子","。虽然报告是去年的，但是其中的内容还是很有作用的。本来是打算自己留着看的，所以没有进行翻译整理，希望观者诸君各取所需。",[10,29,30],{},"Google和Yahoo占据日本92%的搜索引擎市场。",[10,32,33],{},"移动搜索量已经超过了桌面搜索。",[10,35,36],{},"\"Call to Search\"",[10,38,39],{},"60%的用户表示看到过",[10,41,42],{},"32%的用户表示相应过",[44,45,47],"h2",{"id":46},"what-it-takes-to-succeed-in-jp","What it Takes to Succeed in JP",[49,50,52],"h3",{"id":51},"domain-hosting","Domain & Hosting",[10,54,55],{},"Domain hosting is best served locally.",[10,57,58],{},"和中国不同，日本的IDN相当的流行。作为EMD获得高权重的现象也比较普遍。",[10,60,61],{},".jp域名也会获得更多的权重。",[49,63,65],{"id":64},"localization","Localization",[10,67,68],{},"To Localize or Not to Localize: Successful ocalization in Japan relies on two overarching themes: Emotion& Relevancy.",[10,70,71],{},"本土化，例子居然是hp和akb48，还有奈奈等。说起来度娘也是这样的产物。",[10,73,74],{},"所以主页的风格也会与传统的美式风格不同。",[49,76,78],{"id":77},"keyword-strategy","Keyword Strategy",[10,80,81],{},"汉字、平假、片假、罗马音照成关键词分裂",[10,83,84],{},"Yahoo甚至会对全半角进行区分排名",[10,86,87],{},"日本人习惯于使用动词的不定式进行搜索，难以让关键词显得自然",[49,89,91],{"id":90},"on-page-fundamentals","On-Page Fundamentals",[10,93,94],{},"页面优化依然重要",[96,97,98,102,105,108,111,114],"ul",{},[99,100,101],"li",{},"On-page HTML Elements(H1S, Alts, Anchor Text, etc.)",[99,103,104],{},"Page Speed\u002F Load Times",[99,106,107],{},"Keyword-rich Title Tages",[99,109,110],{},"Fresh content",[99,112,113],{},"Quality Copy",[99,115,116],{},"Use Html Content",[44,118,120],{"id":119},"content","Content",[49,122,124],{"id":123},"more-is-bette","more is bette",[10,126,127],{},"Jpapanese users expect to see lots of information. The Wetern meme of \"less is more\" doesn't work in Japan, so don't be afraid to load up to text-heavy details.",[10,129,130],{},"Write content specifically for the Japanese user, Don't just translate existing English content - it won't resonte with the user as weill, and you'll miss keyword density opportunities.",[10,132,133],{},"Highlight Local Management: Trust is a huge part of the online experience in Japan, and demonstrating commitment to the market by highlighting Japanese management can go a long way in cementing that truse.",[10,135,136],{},"Localize Forms: Remeber, date formating, credit card input fields, name fields etc. are all formed diffenently in Japan.",[10,138,139],{},"About Us Pages(について) are offen among the most viewd pages on brand sites, especially foreign brands. Put some love to thses pages.",[10,141,142],{},"Stock Images: Avoid the typical multiracial corporate imagery common in the West - This is Japan, show Japanese people with your brand and products.",[10,144,145],{},"Above all else, do not just use Google Translate! Users will know. User will disapprove.",[44,147,149],{"id":148},"social","Social",[10,151,152],{},"Social media in Japan is both highly develope and highly stratified.",[10,154,155],{},"日本的社交网络高度发达，且碎片化严重：",[10,157,158],{},[159,160],"img",{"alt":161,"src":162},"slide-44-1024","\u002Fwp-content\u002Fuploads\u002F2013\u002F10\u002Fslide-44-1024_thumb.jpg",[10,164,165],{},"StereoType - 相对的你很难看到像是其他国家一样的恶评出现。",[10,167,168],{},"A Nation of Bloggers: With Over a million blog entries a month, the Japanese are the world's most active bloggers. - 这有可能导致极度发达的Blog产业链导致主机产商没有市场。",[10,170,171],{},"mixi is slowly dying: For almost a decade, mixi had been Japan's bigges SNS by a wide margin, but the past few years have seen Facebook and Twitter catch up and eclipse the honggrown network. - 日本年轻人群体显然在迅速的抛弃本土的mixi而是更多的奔向了FB和Twitter。",[10,173,174],{},"FB、Twitter和Mixi显然是主要的社交流量阵地，但是由于Mixi是封闭的系统，所以没有任何SEO价值。",[10,176,177],{},"Yahoo！知识袋可以很好的留下品牌印象也可以用于外链。",[10,179,180],{},"像是Glee和Mobage这样的社交游戏网站相当的流行,如果你能搞得动的话做一款社交游戏来引流和建立品牌是非常好的。",[44,182,184],{"id":183},"linking","Linking",[10,186,187],{},"外链建设应当集中于日本本土的网站，来自非日本网站的外链的权重效果很差。",[10,189,190],{},"使用日文作为锚文本，而不是使用英文。",[10,192,193],{},"Tip: Place lins with JP anchor text in the footers of other PoS sites.",[10,195,196],{},"Pay Per Post backlinking programs are pupular in Japan and can be resonably effective at boosting ranking for a low investment.",[10,198,199],{},"PPP programs also drive solid traffic, especcially those taht run on top blog networks like Ameblo.",[10,201,202],{},"Tip: PPP programs work great with limited-time campaigns.",[10,204,205],{},"Don't Expect Transparency",[10,207,208],{},"Tip: If you want to fully undertake a complete SEO program in Japan, accept that lin building providers will not provide the level of transparencey you're likely used to seeing in other markets. Shoganai yo ne.",[44,210,212],{"id":211},"sample","Sample",[10,214,215],{},[17,216,219],{"href":217,"rel":218},"http:\u002F\u002Fwww.mcdonalds.co.jp\u002F",[21],"http:\u002F\u002Fwww.mcdonalds.co.jp",[10,221,222],{},"Light and fast loading",[10,224,225],{},"Editable content",[10,227,228],{},"Localized domain",[10,230,231],{},"Great title & header tags",[10,233,234],{},"Localized site template",[10,236,237],{},[17,238,241],{"href":239,"rel":240},"http:\u002F\u002Fwww.expedia.co.jp\u002F",[21],"http:\u002F\u002Fwww.expedia.co.jp",[10,243,244],{},"Great keyord targeting",[10,246,228],{},[10,248,249],{},"Lengthy content",[10,251,231],{},[10,253,234],{},[10,255,256],{},[17,257,258],{"href":258,"rel":259},"http:\u002F\u002Fwww.cosme.net\u002F",[21],[10,261,262],{},"High quality of content",[10,264,265],{},"Social signal integration",[10,267,268],{},"Great interlinking",[10,270,271],{},"Targeted keywords",[10,273,274],{},"Clean & light pages",[44,276,278],{"id":277},"final-thoughts","Final Thoughts",[280,281,282,285,288],"ol",{},[99,283,284],{},"Go Local Whenever Possible: whether domain hosting, localizing templates and other asses, researching keywords, developing content or building links, look for a Japanese solution.",[99,286,287],{},"Trust Your Guys on the Ground: who better to help provide a local solution than your Japanese team? We've seen man foreign companies fail in their digital endeavors becaose Global refuse to listen to Local.",[99,289,290],{},"Know Your Audience: you may have a clear idea in your head about your target audience in Japan, but understand that there will be cultural diffences in user tendencies and expectations; speak to your Japanese audience.",[10,292,293],{},"One last time: DO NOT USE GOOGLE TRANSLATE!",{"title":295,"searchDepth":296,"depth":297,"links":298},"",2,3,[299,305,308,309,310,311],{"id":46,"depth":296,"text":47,"children":300},[301,302,303,304],{"id":51,"depth":297,"text":52},{"id":64,"depth":297,"text":65},{"id":77,"depth":297,"text":78},{"id":90,"depth":297,"text":91},{"id":119,"depth":296,"text":120,"children":306},[307],{"id":123,"depth":297,"text":124},{"id":148,"depth":296,"text":149},{"id":183,"depth":296,"text":184},{"id":211,"depth":296,"text":212},{"id":277,"depth":296,"text":278},"2013-10-18","md",{"layout":315,"status":316,"published":317,"author":318,"author_login":319,"author_email":320,"author_url":321,"wordpress_id":322,"wordpress_url":323,"date_gmt":324,"excerpt":325},"post","publish",true,{"display_name":319,"login":319,"email":320,"url":321},"chaoshikari","chaoshikari@gmail.com","\u002F",743,"\u002F\u002F?p=743","2013-10-18 12:53:00 +0000",{"type":7,"value":326},[327],[10,328,12],{},"\u002F2013-10-18-读某日本市场seo报告记录",{"title":5,"description":12},"_legacy\u002F2013\u002F2013-10-18-%e8%af%bb%e6%9f%90%e6%97%a5%e6%9c%ac%e5%b8%82%e5%9c%baseo%e6%8a%a5%e5%91%8a%e8%ae%b0%e5%bd%95",[333],"IM","ePB0otnew_hTkjq3k0CRHncPCPO9kUahiLXMFh6DAno",1788763183541]