[{"data":1,"prerenderedAt":337},["ShallowReactive",2],{"page-IM-1":3,"page-count-IM":336},[4],{"id":5,"title":6,"body":7,"date":313,"description":13,"extension":314,"meta":315,"navigation":318,"path":330,"seo":331,"stem":332,"tags":333,"__hash__":335},"blogs\u002F_legacy\u002F2013\u002F2013-10-18-%e8%af%bb%e6%9f%90%e6%97%a5%e6%9c%ac%e5%b8%82%e5%9c%baseo%e6%8a%a5%e5%91%8a%e8%ae%b0%e5%bd%95.md","读某日本市场SEO报告记录",{"type":8,"value":9,"toc":295},"minimark",[10,14,29,32,35,38,41,44,49,54,57,60,63,67,70,73,76,80,83,86,89,93,96,118,122,126,129,132,135,138,141,144,147,151,154,157,164,167,170,173,176,179,182,186,189,192,195,198,201,204,207,210,214,221,224,227,230,233,236,243,246,248,251,253,255,261,264,267,270,273,276,280,292],[11,12,13],"p",{},"最近对日本的IM市场稍微起了点兴趣，近来受到不少教诲，知道要做自己擅长的事情，而不是胡子眉毛一把抓。所以思来想去就决定自己好好的研究一下日本的IM市场，因为日语这个天然屏障竖在那里多少还是能减缓IMer的脚步的。",[11,15,16,17,23,24,28],{},"报告原文：",[18,19,20],"a",{"href":20,"rel":21},"http:\u002F\u002Fwww.slideshare.net\u002Fginzametrics\u002Fseo-in-japan-the-definitive-guide-to-seo-and-inbound-marketing-webinar",[22],"nofollow"," ",[25,26,27],"span",{},"可能需要备梯子","。虽然报告是去年的，但是其中的内容还是很有作用的。本来是打算自己留着看的，所以没有进行翻译整理，希望观者诸君各取所需。",[11,30,31],{},"Google和Yahoo占据日本92%的搜索引擎市场。",[11,33,34],{},"移动搜索量已经超过了桌面搜索。",[11,36,37],{},"\"Call to Search\"",[11,39,40],{},"60%的用户表示看到过",[11,42,43],{},"32%的用户表示相应过",[45,46,48],"h2",{"id":47},"what-it-takes-to-succeed-in-jp","What it Takes to Succeed in JP",[50,51,53],"h3",{"id":52},"domain-hosting","Domain & Hosting",[11,55,56],{},"Domain hosting is best served locally.",[11,58,59],{},"和中国不同，日本的IDN相当的流行。作为EMD获得高权重的现象也比较普遍。",[11,61,62],{},".jp域名也会获得更多的权重。",[50,64,66],{"id":65},"localization","Localization",[11,68,69],{},"To Localize or Not to Localize: Successful ocalization in Japan relies on two overarching themes: Emotion& Relevancy.",[11,71,72],{},"本土化，例子居然是hp和akb48，还有奈奈等。说起来度娘也是这样的产物。",[11,74,75],{},"所以主页的风格也会与传统的美式风格不同。",[50,77,79],{"id":78},"keyword-strategy","Keyword Strategy",[11,81,82],{},"汉字、平假、片假、罗马音照成关键词分裂",[11,84,85],{},"Yahoo甚至会对全半角进行区分排名",[11,87,88],{},"日本人习惯于使用动词的不定式进行搜索，难以让关键词显得自然",[50,90,92],{"id":91},"on-page-fundamentals","On-Page Fundamentals",[11,94,95],{},"页面优化依然重要",[97,98,99,103,106,109,112,115],"ul",{},[100,101,102],"li",{},"On-page HTML Elements(H1S, Alts, Anchor Text, etc.)",[100,104,105],{},"Page Speed\u002F Load Times",[100,107,108],{},"Keyword-rich Title Tages",[100,110,111],{},"Fresh content",[100,113,114],{},"Quality Copy",[100,116,117],{},"Use Html Content",[45,119,121],{"id":120},"content","Content",[50,123,125],{"id":124},"more-is-bette","more is bette",[11,127,128],{},"Jpapanese users expect to see lots of information. The Wetern meme of \"less is more\" doesn't work in Japan, so don't be afraid to load up to text-heavy details.",[11,130,131],{},"Write content specifically for the Japanese user, Don't just translate existing English content - it won't resonte with the user as weill, and you'll miss keyword density opportunities.",[11,133,134],{},"Highlight Local Management: Trust is a huge part of the online experience in Japan, and demonstrating commitment to the market by highlighting Japanese management can go a long way in cementing that truse.",[11,136,137],{},"Localize Forms: Remeber, date formating, credit card input fields, name fields etc. are all formed diffenently in Japan.",[11,139,140],{},"About Us Pages(について) are offen among the most viewd pages on brand sites, especially foreign brands. Put some love to thses pages.",[11,142,143],{},"Stock Images: Avoid the typical multiracial corporate imagery common in the West - This is Japan, show Japanese people with your brand and products.",[11,145,146],{},"Above all else, do not just use Google Translate! Users will know. User will disapprove.",[45,148,150],{"id":149},"social","Social",[11,152,153],{},"Social media in Japan is both highly develope and highly stratified.",[11,155,156],{},"日本的社交网络高度发达，且碎片化严重：",[11,158,159],{},[160,161],"img",{"alt":162,"src":163},"slide-44-1024","\u002Fwp-content\u002Fuploads\u002F2013\u002F10\u002Fslide-44-1024_thumb.jpg",[11,165,166],{},"StereoType - 相对的你很难看到像是其他国家一样的恶评出现。",[11,168,169],{},"A Nation of Bloggers: With Over a million blog entries a month, the Japanese are the world's most active bloggers. - 这有可能导致极度发达的Blog产业链导致主机产商没有市场。",[11,171,172],{},"mixi is slowly dying: For almost a decade, mixi had been Japan's bigges SNS by a wide margin, but the past few years have seen Facebook and Twitter catch up and eclipse the honggrown network. - 日本年轻人群体显然在迅速的抛弃本土的mixi而是更多的奔向了FB和Twitter。",[11,174,175],{},"FB、Twitter和Mixi显然是主要的社交流量阵地，但是由于Mixi是封闭的系统，所以没有任何SEO价值。",[11,177,178],{},"Yahoo！知识袋可以很好的留下品牌印象也可以用于外链。",[11,180,181],{},"像是Glee和Mobage这样的社交游戏网站相当的流行,如果你能搞得动的话做一款社交游戏来引流和建立品牌是非常好的。",[45,183,185],{"id":184},"linking","Linking",[11,187,188],{},"外链建设应当集中于日本本土的网站，来自非日本网站的外链的权重效果很差。",[11,190,191],{},"使用日文作为锚文本，而不是使用英文。",[11,193,194],{},"Tip: Place lins with JP anchor text in the footers of other PoS sites.",[11,196,197],{},"Pay Per Post backlinking programs are pupular in Japan and can be resonably effective at boosting ranking for a low investment.",[11,199,200],{},"PPP programs also drive solid traffic, especcially those taht run on top blog networks like Ameblo.",[11,202,203],{},"Tip: PPP programs work great with limited-time campaigns.",[11,205,206],{},"Don't Expect Transparency",[11,208,209],{},"Tip: If you want to fully undertake a complete SEO program in Japan, accept that lin building providers will not provide the level of transparencey you're likely used to seeing in other markets. Shoganai yo ne.",[45,211,213],{"id":212},"sample","Sample",[11,215,216],{},[18,217,220],{"href":218,"rel":219},"http:\u002F\u002Fwww.mcdonalds.co.jp\u002F",[22],"http:\u002F\u002Fwww.mcdonalds.co.jp",[11,222,223],{},"Light and fast loading",[11,225,226],{},"Editable content",[11,228,229],{},"Localized domain",[11,231,232],{},"Great title & header tags",[11,234,235],{},"Localized site template",[11,237,238],{},[18,239,242],{"href":240,"rel":241},"http:\u002F\u002Fwww.expedia.co.jp\u002F",[22],"http:\u002F\u002Fwww.expedia.co.jp",[11,244,245],{},"Great keyord targeting",[11,247,229],{},[11,249,250],{},"Lengthy content",[11,252,232],{},[11,254,235],{},[11,256,257],{},[18,258,259],{"href":259,"rel":260},"http:\u002F\u002Fwww.cosme.net\u002F",[22],[11,262,263],{},"High quality of content",[11,265,266],{},"Social signal integration",[11,268,269],{},"Great interlinking",[11,271,272],{},"Targeted keywords",[11,274,275],{},"Clean & light pages",[45,277,279],{"id":278},"final-thoughts","Final Thoughts",[281,282,283,286,289],"ol",{},[100,284,285],{},"Go Local Whenever Possible: whether domain hosting, localizing templates and other asses, researching keywords, developing content or building links, look for a Japanese solution.",[100,287,288],{},"Trust Your Guys on the Ground: who better to help provide a local solution than your Japanese team? We've seen man foreign companies fail in their digital endeavors becaose Global refuse to listen to Local.",[100,290,291],{},"Know Your Audience: you may have a clear idea in your head about your target audience in Japan, but understand that there will be cultural diffences in user tendencies and expectations; speak to your Japanese audience.",[11,293,294],{},"One last time: DO NOT USE GOOGLE TRANSLATE!",{"title":296,"searchDepth":297,"depth":298,"links":299},"",2,3,[300,306,309,310,311,312],{"id":47,"depth":297,"text":48,"children":301},[302,303,304,305],{"id":52,"depth":298,"text":53},{"id":65,"depth":298,"text":66},{"id":78,"depth":298,"text":79},{"id":91,"depth":298,"text":92},{"id":120,"depth":297,"text":121,"children":307},[308],{"id":124,"depth":298,"text":125},{"id":149,"depth":297,"text":150},{"id":184,"depth":297,"text":185},{"id":212,"depth":297,"text":213},{"id":278,"depth":297,"text":279},"2013-10-18","md",{"layout":316,"status":317,"published":318,"author":319,"author_login":320,"author_email":321,"author_url":322,"wordpress_id":323,"wordpress_url":324,"date_gmt":325,"excerpt":326},"post","publish",true,{"display_name":320,"login":320,"email":321,"url":322},"chaoshikari","chaoshikari@gmail.com","\u002F",743,"\u002F\u002F?p=743","2013-10-18 12:53:00 +0000",{"type":8,"value":327},[328],[11,329,13],{},"\u002F2013-10-18-读某日本市场seo报告记录",{"title":6,"description":13},"_legacy\u002F2013\u002F2013-10-18-%e8%af%bb%e6%9f%90%e6%97%a5%e6%9c%ac%e5%b8%82%e5%9c%baseo%e6%8a%a5%e5%91%8a%e8%ae%b0%e5%bd%95",[334],"IM","ePB0otnew_hTkjq3k0CRHncPCPO9kUahiLXMFh6DAno",1,1788763183563]